Disa Johnson

Disa Johnson 2011

Mobile Web Search Tech Industry Leader.

Moderator & Event Producer

I am part of the SMX 2011 Conference Programming Team, the original speaker, moderator and part organizer with Danny Sullivan of Search Engine Strategies for 5 years from 1999 until 2004, chaired a Search Engine Strategies conference in Denmark 2001. I handled the advanced topic sessions which fielded matters of source code and search algorithms. In May 2004, SES Toronto expanded to include Chris Sherman and additional moderators such as Vanessa Fox. I continued moderating and appeared frequently as a panelist about mobile and search technology today. Conference programs where I've participated include those from The DMA, AdTech, Frost & Sullivan, SES, SMX and ClickZ.

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Litigation Support Services

Legal experience includes participation both as a named and unnamed expert in trademark cases, unfair competition and industry 'click fraud' cases, from 1999 (on behalf of the US Postal Service) continuing through cases in process now. I've provided expert testimony regarding trademark, copyrights, search engine marketing, search advertising programs, and on matters of Web technology, intellectual property rights and trademark law. Work included examining Web server log entries, email 'header' code, and campaign details.

Work Experience

My involvement with the search engine industry began before year 1997, when I took a hiatus from music to begin developing Web applications with a job at MMG in Bend, Oregon. I now write software with a small team at our company. I'm acknowledged as a top search industry leader by industry leaders themselves, having contributed ideas to private think tanks, big brands and to the public through seminars and conferences. I pioneered best practices and methods still in wide use by today's search industry practitioners.

I was formerly Vice President of Position Technologies, Inc., Vice President of SuccessWorks Intl., Director of Search Services at Outrider limited (WPP), Technologist and Director of Search Services at MMG in Bend Oregon. Known as the original hotbed of search engine marketing, Bend Oregon is where I began writing search code as one of a handful of people at the time. I now own and operate Search Return LLC.

Mobile Web Developer

Introducing Mobile Sidecar. A file that is distributable and secure, the sidecar was designed for iPad and also runs on the desktop with Safari, Google Chrome and Opera 11. The source code executes using the device chip itself, making it a truly mobilized web crawler. A native Chrome Extension is in testing. We're expecting wide device support in the forthcoming tablet computer age.

Memberships / Organizations

I've served on the Search Engine Marketing Council (SEMC) with The Direct Marketing Association (DMA) as the chair of programming. Officially recognized by The DMA for contributions since November 2005, I continue aiding in the development of DMA's Search Marketing Certification program. I also served as a facilitator for Wings Personal Effectiveness program and mentored troubled youth in the Oregon Public School system.

Search Industry News Correspondent

I've served as a news correspondent for the The Daily Searchcast, as a featured guest on Rainmaker, StrikePoint, SEO Rockstars and special streaming audio programs and podcasts. The Daily Searchcast provided search engine news, including reporting live news to and from Search Marketing Expo for Search Engine Land and Search Engine Watch.

Chicago Based Musician and Professional Guitar Player

As a professional artist and guitar player in Chicago, I've performed with my band (The Mystics) and toured the Pacific Northwest in the early 1990s. Now I perform in the Chicago area. As part of my music profession and lifestyle, I contribute to the GLBT community with professional fashion stylist services to offer helpful info to those in need through Chicago area institutions. Formerly as detlev, now as Disa Johnson I spoke in my capacity as a professional fashion stylist to the Be All conference keynoted by Chaz Bono.

Follow or mention @SearchReturn or @MobileSidecar for search and share software tools.